It’s no secret that the most effective way to make an impact in your marketplace requires time. It takes time to understand your audience and the right strategies for your unique business. This is where marketing tools can help grow your business, by saving you time in the research and implementation of your outreach.
When you have a firm grasp on who your market is and why they do what they do, you can tailor your marketing efforts to connect with them on a fundamental level. Of course, this takes time – time that not every business owner has to invest in their marketing strategy.
Marketing doesn’t have to be complicated. In fact, it should be fun. Marketing doesn’t have to be a headache if you can make a plan, execute it, and track your results so you improve over time.
These tools make that possible:
- Social Media Scheduling
- Social Media Management
- Work organization
- Analyze data
- Keyword Research
- Email Management
- Website Audit
- Create a Website
- CRM to nurture leads
Social Media Scheduling:
Buffer: Buffer is a social media scheduling tool that lets you connect all your social media channels (Facebook, Twitter, Google+, LinkedIn, Pinterest, and Instagram) using one tool. Buffer is free for individuals and small teams. You can always upgrade to a paid plan if you use social media for business.
Hootsuite: Create and share content with one dashboard. Hootsuite allows users to create and share content across all major platforms, including Facebook, Twitter, Google+, LinkedIn, and more. This eliminates the need for multiple logins and helps save time. It also has a very clean, intuitive design that makes it easy to use even if you aren’t familiar with HootSuite
Later: Later helps you save time and grow your business by efficiently scheduling social media posts for each platform and turning your images into clickable shopping content with custom bio links. Available on Instagram, Facebook, Twitter, Pinterest, LinkedIn, and TikTok. It has been said that Later is the world’s favorite Instagram marketing platform.
Social Media Management
Social Pilot: The SocialPilot automation tool is the perfect solution for managing your social networks. It offers many features such as social media calendar, content curation, RSS feed automation, and more that make life easier for social media marketing managers.
EmbedSocial: Create social media feeds, reviews, stories, or photos to embed on your website. It is done automatically in seconds.
Barometer: Log in to Barometer with your Facebook account and select the pages you want to analyze with the Facebook Pages Analytics tool. The Barometer sees how many fans that page has and compares it to thousands of other pages with similar fan ranges.
BuzzBundle: Designed to support SMM, this tool helps you manage social media, find online conversations about your company or product, and engage with your audience. You can publish and browse brand mentions directly from the interface.
Trello: Trello is a platform that allows you to quickly organize your work projects, individual tasks, and plans using an intuitive dashboard. Free and flexible, Trello is an excellent tool for collaborating with anyone to manage any project. Create multiple Kanban boards, calendars, analyze performance indicators, drag and drop tickets, and customize items to your liking.
Slack: Teams can use Slack to organize tasks, share files, manage apps, create public and private channels, and make one-on-one audio and video calls. The free plan offers up to 5 GB per workspace and can integrate up to 10 apps. You can also store your team’s most recent messages up to 10KB.
Zoom: Use the Zoom app to make free conference calls with up to 100 people for up to 40 minutes. Share your screen and documents and record calls. Plus, one-on-one meetings are unlimited!
Asana: One of the most advanced and fully integrated project management tools. Asana’s free subscription allows you to have up to 15 members, unlimited file storage, number of projects, tasks, and messages. Create boards and lists, track teamwork, and connect with colleagues in one place.
Dropbox: Dropbox gives you secure access to all your files. Collaborate with friends, family, and co-workers on any device. Dropbox centralizes your team’s content and tools, whether you’re working globally or in the office.
Notion: Whether you’re working alone or as a team, Notion securely stores any information and can instantly sync across multiple user channels when some changes happen—multipurpose workspace for billboards, spreadsheets, notes, tasks, wikis, databases, and more.
Notion is free for personal use and allows you to take as many notes as you like. You can share documents with up to 5 people and upload files up to 5 MB in size. Upgrade your plan for advanced features for your team or business.
Google Analytics: Track, analyze, and report website traffic. Integrate Google Analytics with other services for more advanced analytics. The free version may be sufficient for small businesses but may not be enough for more established companies and enterprises.
Databox: Track sales performance and create dashboards using data from multiple integration services such as Google Analytics, Salesforce, Zapier, and more. Everything is in one place. Invite up to 3 people to your account, track data from 3 sources, and get daily updates with a free subscription.
Dasheroo: This is an all-in-one-location dashboard with overall performance metrics dragged from a couple of analytical information sources. Dasheroo flawlessly organizes diagrams, schemes, and graphs in a single location so that it’s less complicated to analyze. The loose model permits you to have one dashboard with eight insights and refresh this information daily.
Cyfe: Monitor and share critical business data in real-time with this cloud-based, all-in-one business dashboard. This service helps you collect data and enables you to create and distribute reports. With a two-week free trial, you can choose a plan and try all the features.
Spyfu: Enter your competitor’s web address and get instant reports on reach, organic keywords, organic competitors, and more. Click on organic keywords for a detailed report. The top 5 stats are free, and the rest are locked for paid plans.
Semrush: With the Semrush Keyword Research Toolkit, you can do many amazing things. From finding keyword value and competition to analyzing competitors’ keyword organic ranking lists and pages. Conduct keyword research, evaluate performance, and plan future SEO campaigns.
Google Keyword Planner: The Google Keyword Planner tool shows you other relevant keywords and LSI words that you can use to drive your keyword’s competitiveness and growth. Search for keywords for advertising and SEO, and get data on your average monthly hits, estimated bids, and plan implications for your keywords.
Answerthepublic: Just type in the topic or keyword you want content recommendations for, wait a few seconds, and voila, a neat graphic wheel with popular topics for that topic pops up on your screen. Each user has their own free daily keyword search limit based on site traffic.
Mailchimp: This tool allows you to create and post email campaigns, landing pages, pop-up forms and automate marketing emails such as order notifications and product recommendations.
SendGrid: SendGrid is an email management tool that helps you create and send marketing campaigns, store client libraries, perform A/B testing, and track results. Other best useful features include contact segmentation by interest and category and a flexible template editor.
SendinBlue: Sendinblue is the most innovative and intuitive platform for growing businesses. Thrive digitally while guiding your business with the proper marketing and sales tools. 9,000 free emails you can send with their free plan. How amazing is that?
Stripo: Stripo is a drag-and-drop email builder for anyone who wants to create responsive and compliant emails without coding skills. It can integrate with multiple ESPs.
Coschedule Headline Analyzer: Coschedule evaluates the general structure, grammar, and clarity of your headline, determines not unusual place and unusual words, categorizes your headline with the aid of using type (generic, list, how to, time), and plays period analysis.
Grammarly: This tool checks your text for spelling, grammar, and punctuation. It provides valuable information such as the number of characters, readability scores, and the recently popular ‘reading time’ and ‘talking time.’
Mixpanel: Basic analysis of the website. The free plan includes 5 million data points per month, five projects, limited master reports, 60 days of data history, and allows up to 3 members per project.
SimilarWeb: Measure and track your digital market share with SimilarWeb Multi-Device Market Analysis. The free plan includes five metrics results, one month of mobile app data, and three months of web traffic data.
Pingdom: Use this free speed test to check your page’s load time, ranking compared to other tested websites, page size, and performance rating. This tool provides performance information and categorizes content size and queries by content type and domain.
Create a Website
Wix: Create a website with Wix templates. The service provides ready-made website designs for businesses, online stores, photography, video, music, design, restaurants, tourism, events, portfolios, blogs, forums, and more. You can also use landing page templates.
WordPress: It is a platform that allows you to create websites for any purpose. Easily customizable with a wide variety of native and third-party modules and plugins. Ideal for those who want to create an online store, blog, portfolio, or company website.
CRM – nurture leads
Hubspot CRM: Use this free CRM to help you build stronger relationships with your contacts and customers, including managing contact and company information, keeping company records, tracking appointments, scheduling emails, and more.
Zoho CRM: The free version of Zoho CRM is open to businesses with three free users and helps small businesses thrive by managing leads, documents, mobile apps, and more.
Marketing is the lifeblood of your business, and there is no shortage of tools out there that are certain to help you. Sort through the list above, try the ones that seem relevant to your business, and use them in ways that advance your company into a profitable one.
These free marketing tools will be helpful to save you time and build your business. Thanks for reading!