100 Free Tools to Do Your Own Marketing (Part A)

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Marketing professionals and small business owners responsible for their own marketing are always looking for new tools to streamline their operations. Hence, we have compiled a list of businesses’ most useful free marketing tools.


For your ease, we have broken down the article into two parts. Feel free to review each part using the search function for maximum effectiveness.


Our Create section includes the following units:

  • Post Schedule
  • Keyword Research
  • Publications
  • Improve your Copywriting
  • Make your Emails More Effective
  • Editing and Design tools
  • Discover


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Post Schedule


  1. Buffer. According to the product’s landing page, this is a better way to manage your social media. Here are some of the features this tool can provide: scheduling posts, analyzing performance, and managing Facebook, Instagram, Twitter, LinkedIn, and Pinterest accounts.
  2. Later. According to its creators, it is the top marketing platform for Instagram. With it, you can visually plan and schedule Instagram posts and automatically publish posts for Instagram business profiles. The result will be a prettier feed and easier organization of your photos.
  3. TweetDeck. How many of you remember TweetDeck before Twitter Inc. acquired it? Originally developed for a platform, the tool proved so popular that the platform itself invested in it. Basically, it’s your Twitter feed, but with multiple accounts – on the same deck – Quite efficient.
  4. SocialOomph. Have you ever tried deleting all of your tweets? Rather than doing this manually, SocialOoph can manage up to five Twitter accounts, save and reuse drafts, and run up to five Twitter accounts for you. Facebook, Pinterest, and LinkedIn are paid features, as well as email submission of social media updates.
  5. Friends+Me. Social media content can be scheduled and posted to Facebook, Google+, LinkedIn, Twitter, and Tumblr. There’s a desktop version, a mobile app, and a browser extension. At the time of writing, Zapier integration is in beta.
  6. Crowdfire. Crowdfire helps you discover and schedule content and manage social accounts on Facebook, Twitter, LinkedIn, and Instagram. You can also curate content from your own blogs, YouTube videos, Shopify, and Etsy shops, as well as hashtags, articles, and images.
  7. Hootsuite. Schedule 30 messages at a time to be posted automatically throughout the day or week with your free account – one of the hottest scheduling tools around.
  8. ScoopIt. Share your original content and content you “scoop” to social media. Using the free account, you can create up to 50 scoops (one per ScoopIt account). To scoop links faster, get the browser extension.


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Keyword Research


  1. Displaypurposes. Put a hashtag or two into the search box to get relevant hashtags for your Instagram posts. In addition to filtering out banned and spammy hashtags, the tool offers relevant hashtags in several languages.
  2. Google Keyword Planner. Search keywords to find out how many searches similar to the keyword are made each month. Using the tool, you can find out how competitive a keyword is and what other relevant keywords you can use. Searches can be performed within time slots that can be customized.
  3. Answerthepublic. Once you enter a topic or keyword, you’ll see a neat, mandalaesque graph wheel showing popular questions for that topic.
  4. Keyword Tool. Find popular keywords on Google, YouTube, Bing, Amazon, eBay, and App Store. If you use Google, you can scan keywords for all searches, just image searches, just videos, and just news stories. If you are searching on Amazon, you can search within any department or all departments.
  5. Meta Tag Extractor. A webpage’s title, description, and keywords will be extracted from any URL using BuzzStream’s tag extractor. You can compare meta descriptions, tags, and keywords by entering multiple links.
  6. Keyword Eye. You can use this tool to get detailed keywords for your content, PPC comparison score, and search volume numbers. The service automatically suggests Amazon, Google, and YouTube topic keywords. Download reports in .csv.
  7. SpyFu. Instantly find out the reach, organic keywords, and organic competitors of a competitor’s website. You can get a detailed report by clicking on organic keywords – the first five are free, but the rest are locked behind paid plans.
  8. Ubersuggest. Get keyword ideas, search volume, CPC, and competitive rates. You can filter results by searching for target words or excluding unwanted terms. The search categories include web, image, shopping, YouTube, and news, with the option to copy your results or export them to .csv.
  9. Moz. Free SEO tools from Moz let you explore keywords, links, and on-page metrics. Moz SEO toolbar gives you instant metrics while viewing any page, including search results, with 20 free keyword idea queries each month.


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  1. Expertise Finder. Are you interested in being featured in the Wall Street Journal, The New York Times, Bloomberg, or The Economist? Would you like your quote to appear on CNN or the BBC? According to Expertise Finder, outlets search their engine for academic titles, so join as an industry expert.
  2. GlobalExperts. With this service, you can nominate an expert or self-nominate and receive requests for comment or analysis from top media, including Reuters, CNN, the BBC, and the Wall Street Journal.
  3. Smedian. Using the tool, you can find publications to grow your audience and attract new writers for your publications. Spread the word about your company or brand by chatting, starting a discussion, or contributing to publications.


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Improve your Copywriting


  1. Hemingway App. It helps you remove words and complex sentence structures from your copy that are hard to understand. In addition, it highlights weakening adverbs and passive voice.
  2. Coschedule Headline Analyzer. This tool evaluates your headline’s overall structure, grammar, and readability, identifies common and uncommon words, categorizes your headline by type (generic, list, how-to, time), and performs a length analysis.
  3. Grammarly. This tool will check your text for spelling, grammar, and punctuation. Besides character count and readability score, it offers reading time and speaking time, two recent en vogue features. 


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Make your Emails More Effective


  1. MailChimp. With this tool, you can create and publish email campaigns, landing pages, and pop-up forms, as well as automate marketing emails, such as order notifications.
  2. SendGrid. Using this email management tool, you can send marketing campaigns, keep client libraries, perform A/B tests, and track results. In addition to segmenting contacts by interests and categories, flexible template editing is another useful feature.
  3. Beefree. Choose an email template and design your message for desktop and mobile users with this fast email builder. You can use professionally designed templates or start from scratch for different types of emails.
  4. Neverbounce. In addition to free list analysis and a thousand API verifications per month, the service verifies email addresses on your mailing list. In addition, it distinguishes between valid and invalid email addresses and between temporary email addresses and catchall boxes.
  5. Mail-tester. It provides you with an email address to send your message to, and it returns an analysis of the “spamminess” of your message. Find your SpamAssassin score, authentication status, improvement recommendations, broken link alerts, and blacklist status.
  6. Streak. The free plan of Streak includes CRM features, email tools, and 200 tracked emails per month. Your Gmail inbox gets several additional tools once you install this browser extension.
  7. Hubspot Email Signature Generator. This tool can create a neat email signature that includes your photo and social media icons. Enter your contact information, upload a photo, and select one of eight themes.
  8. Putsmail. It allows you to test HTML emails before sending them. You may enter up to ten recipients’ addresses, your subject line, and your HTML & including a plain text version of your email and an Apple Watch version if you wish.
  9. Contact Form WPForms. Easily create a contact form for your WordPress website with this WordPress plugin. With the tool, you can create simple contact forms, quote requests, donation forms, billing/order forms, and newsletter signup forms.
  10. Share Link Generator. You will receive links to share on Facebook, Twitter, Google Plus, LinkedIn, Pinterest, and email using the generator. It is possible to use the generated URLs inside emails as well.
  11. FreshMail. Get reports, manage subscribers, and create email campaigns. During your 30-day free trial, you can upload and send up to 100,000 email addresses and 1,000 emails.


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Editing and Design Tools


  1. VistaCreate. With this online graphic editor, you can create thousands of professionally designed social media posts, illustrate your web pages or blogs, or design advertisements and print marketing materials. The tool’s collection of beautiful animated templates offers a notable feature of the tool.
  2. Wix. Use Wix templates to create a website. This service offers ready-made website designs for businesses, online stores, photography, video, music, design, restaurants, tourism, events, portfolios, blogs, forums, and much more – landing pages can even be created with templates!
  3. Freelogoservices. Enter your text, select an industry, and browse generated logo designs with this free logo maker. Choose a logo you like, and adjust the fonts, colors, and location of the items within the design to achieve the look you want.
  4. Animoto. Create stylish video clips using this video editing tool. Take raw video footage and add music, filters, and text. In addition to adding logos and watermarks, subtitles can also be added.
  5. Venngage. Use Venngage infographics templates to tell stories with your data. It can produce infographics related to information, statistics, processes, geographics, timelines, comparisons, lists, and tutorials.
  6. Google Fonts. Choose from 888 font families, search by thickness, slant, and width, and choose a font in minutes. Font categories include Serif, Sans Serif, Display, Handwriting, and Monospace.
  7. WhatFont. Using this browser extension, you can identify web page fonts, size, color, line height, weight, style, and family. Hover over the font you want to see the results on the page.
  8. Tiny Png. Drag and drop your .png or .jpg files to compress them. Up to 20 images can be optimized, each with a maximum size of 5 MB. In a side-by-side comparison, the tool’s “quantization” technique aims to compress files that look great.
  9. Iconfinder. Make your designs stand out with icons. You can choose from 60 categories and 12 styles, including glyphs, outline, flat, photorealistic, 3D, hand-drawn, cartoon, pixel, smooth, badges, and more.
  10. DeGraeve. Get coordinated color palettes for your website, marketing materials, or social media posts by inserting the URL of your image. If you enter an image, the service will respond with two sets of color palettes.
  11. Hubspot CTA template pack. Create CTAs for your website, landing pages, emails, and more with the 50 customizable call-to-action templates and inspiring examples included.
  12. PlaceIt. Create mockups to see how your image will appear on apparel, print, and digital devices. Choose a device, upload your image or insert a link and see a realistic mockup.


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  1. FlexClip is quite easy to use, with thousands of video templates to help with slides and overlays to make video creation a fun experience. This platform is notable for its video and audio libraries. It also offers a variety of animated elements, overlay effects, text styles, and background libraries. Additionally, there is a GIF maker, a screen recorder, a video converter, a slideshow maker, and a video compressor.
  2. Feedly. Manage your favorite publications, blogs, YouTube channels, and RSS feeds by creating feeds. Create keyword alerts, share articles you like on social media, and collaborate with colleagues.
  3. Hubspot Blog Ideas Generator. Get cool blog topic ideas in a neat slideshow by entering up to five nouns.
  4. Google Scholar. Research relevant marketing topics using Google’s scholarly literature search engine. Academic journals, books, and papers from the most peer-reviewed online sources are included in the service.
  5. Portent. Portent’s title maker is a fun tool for creating a title for an article or blog post. Enter keywords to get a title that you may need to edit for grammar errors.
  6. Content Row. Create clickbait titles for your content using the service’s link bait generator. Using your keywords, you’ll generate 25 titles that are impossible to resist.
  7. Latest is. Using this tool, you can compile a list of the ten most popular Twitter links in real-time. Using the service, you can instantly share content on Facebook and Twitter.
  8. Alltop. With this news aggregator, you can view the day’s headlines at a glance. You can hover over a headline to see a snippet of the article’s content or add your favorite RSS feeds.
  9. Google Trends. Search for specific global keywords, see the latest stories and insights, and see what’s trending in any region. In its Year in the Search section, the tool offers interesting aggregated data with archives dating back to 2001.