The Fundamentals of Digital Marketing

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With a majority of shoppers doing online research before buying a product or service, it’s crucial for businesses to be visible online. As such, if you want your business to succeed, you need to be doing digital marketing.

What is Digital Marketing?

Digital marketing is the process of marketing your products or services online using digital media. It covers many processes ranging from search engine optimization to social media management to email marketing. Through these processes, you can improve your brand’s visibility online, helping customers find you easier.

Why is Digital Marketing Important?

Marketing boomed when the printing press was invented, allowing brands to relay their products and services more clearly through words and images. As such, marketing through newspapers, magazines, and billboards became the norm. And with the invention of TV and radio came marketing through ads on air.

Today’s consumers, though, are connected to the internet almost 24/7. With a few taps on their phones, they can access a wide range of options for the products they are looking for.

With more people online than those who are not, chances are a business’s target audience can also be found on the web. As such, a brand’s marketing channel should be where the people are. Today, that means the internet, so digital marketing was born.

With digital marketing, you can do many things that you can’t in other forms of marketing, including:

  • Tapping into more audiences
  • Targetting your audience more effectively based on location, demographics, buying behavior, and other characteristics
  • Tracking your marketing campaigns’ performance in real-time using various tools

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Types of Digital Marketing

As mentioned earlier, digital marketing covers a wide range of marketing processes. Some of the most common digital marketing strategies include:

Search Engine Optimization

With the goal of making your brand’s website rank higher on search engine results pages (SERPs), search engine optimization (SEO) uses words and phrases consumers use to search for information, products, or services online and using those keywords in your own content so it appears on SERPs for its relevance.


For instant website traffic, pay-per-click is a short-term form of digital marketing that makes use of paid advertisements on SERPs. This technique helps you save on costs and target consumers who are already looking for your products or services.

Content Marketing

Content marketing increases brand awareness through storytelling and information sharing. This is usually done through informative blog posts, valuable resources like white papers, and even non-written content like videos and podcasts.

Email Marketing

Email is one of the most effective marketing tools, allowing you to send targeted marketing messages to your audience and leads. From personalized emails based on a subscriber’s behavior to sale announcements, there are plenty of ways to make every email appealing to your audience.

Social Media Marketing

The use of social networks, such as Facebook and Instagram, for marketing allows your business to connect to your audience on a more personal level. From riding viral trends to leveraging holidays and special events, social media drives interactions with your customers, leading to higher sales.

How to Do Digital Marketing

Digital marketing involves many steps for each campaign to be effective. These steps include:

  • Defining your business gals
  • Identifying your target audience
  • Creating engaging content
  • Optimizing your marketing assets
  • Analyzing your campaign’s performance

Digital marketing is best done by professionals who know the ins and outs of the process. This is exactly what Synapse Research Ltd. is an expert in. As a full-service digital marketing agency, we help startups and large companies alike reach their goals through innovative marketing campaigns. Contact us today for a consultation.