Besides deciding how to reach new audiences, no matter where they are, what are business strategies?
While we’ve exaggerated a bit, finding new audiences is one of the core reasons people build business plans and perform various complex actions. Every one of the groups that will reach can be summed up in a major spike in revenue and lead the way for brands to become the leading powerhouse in their market.
When we’re talking digital, the same principles apply, but it’s important to review some aspects that are slightly different or completely new. You can ease up the process and turn out audience research into a fun activity with better results by following them.
Find out one Common Attribute
Some audiences can be found by focusing on one aspect. For example, teenagers who love sushi can share this hobby with women between 25-45. With that in mind, you can break different groups by their liking and then find other types of audiences who share this love.
There’s no need to mention the common traits you should be looking for relating to your business or brand. For example, sushi loving is nice, but it won’t matter much if your company sells screwdrivers.
If you have a list of your product or service’s advantages and features, it’s a great time to ask people who may benefit from it.
It can be done on a large scale using surveys, and you can perform it with family, friends, neighbors, and colleagues. You’ll be surprised to see how others view what you have to offer, and you may get some insights that’ll be projected to new audiences.
Think the Opposite
Caution – This can be troublesome, but sometimes, it can strike gold!
Try and review what you’re doing now, and then – Think in the opposite direction. For example, consider the night hours if you’re promoting your business during day hours. If you’re targeting men, try to think about women, and so on.
If you sit on it rightfully, you can find new directions to check, or at least new audiences to market to (i.e., engagement rings can be marketed towards men who’ll buy them and women who’ll convince their partners to buy them).
See what the Competitors Do
Who says you have to be the pioneer to succeed?
By checking out where your competition spends the money, you can find new opportunities. After all, they’ve probably done it in the first place because they had conducted research of their own.
So, in the case – If you won’t do it, somebody else will.
This technique is only viable for those who have a budget to burn. In this scenario, you’ll market your product anywhere, including to broad audiences. With that, you can sometimes find an audience that works, and from there, it’s time to develop new creatives and campaigns that can turn your new findings into a revenue stream.
Go with Niches
Your audience can be described using only demographic aspects such as age and gender, but if you try to drill down and find different niches, you can find the best spot to invest your resources and time into.
I.e., you may think that your ideal audience is males between the ages of 25-45, but if you dig further, you can see that those guys are loyal football fans. So you may haven’t found a new audience in its fundamental aspect, but you’ve saved the money of targeting irrelevant audiences.
Stop Being Affixed
In many cases, the only thing preventing your business from reaching new locations and people in the company itself, especially when we’re talking about their executives.
If you have a solid resistance to trying something for any reasonable cause, maybe it’s time to stop it in its tracks and try. Of course, you may find out you were wrong, but at least you won’t have any regrets or “What if?” thoughts. Besides, you’ll probably learn at least one thing from experience!
Let’s Find them Together
When discussing digital marketing, we’re always there to lend a hand and find out the best plans of action towards making your business and brand thrive to the next level. So if you want to find out which audiences can suit you best, contact us now by leaving your details below, and we’ll contact you ASAP.