Being the first in your field can be described as one of the most ecstatic feelings you’ll ever feel, and if we’re discussing getting your business to the top placements in search engines, there’s no doubt that the hype from that alone can reach new heights.
The world of SEO is vast, and we can see millions of different brand and business owners who invest many hours of work monthly, in addition to enormous amounts of money spent.
Even so, many of those mentioned above still miss one of the most crucial pointers – One of the critical factors in good SEO is promoting good content. While the type may change from articles, posts, videos, images, and more, the message is simple – If you want better results in Google, Bing, or any other search engine – You have to assure that your content belongs to the high-quality section.
How can you do it, and why? Here are some prime answers.
It Helps your Indexing Process
While no SEO expert can guarantee when exactly your website will get a visit from Google’s web crawlers, it is known that websites that upload content more frequently usually get indexed much faster compared to websites that don’t invest in their content strategy.
This is relevant to other changes in the website, such as speed optimization, technical fixes, and more. For example, if your content rushes the indexing process, those additions will be taken into account, resulting in a better site rank at a much faster pace.
It Engages People
SEO has many definitions, but when discussing SEO from 2018 and beyond, there is a straightforward principle: Google will promote websites that users love. What does it mean? If your website features data of long session times followed with higher pages per session and multiple actions performed, then it means that your digital asset is relevant to the search term that was entered.
Suppose your content is good and varied enough. In that case, Google’s algorithms will understand that placing your link in the higher searching positions will result in a better user experience. So, While you can go further and discuss other minor details, this is your primary target – To create a website that’s relevant, full of accurate information and value, and of course – Fun and simple to use.
While content isn’t the only element that needs to be implemented to guarantee such a browsing siesta (i.e., UI/UX is another vital aspect you need to consider for your digital assets) – Almost every successful website owes it to good and creative content, and yours shouldn’t be different.
It’s Basic if you want External Links (And Internal Ones!)
External links are one of the most precious options you have in SEO, with many website masters who are willing to pay quite an amount to get what they want. If you have valuable content, it increases the chances that other people would like to pay you to be featured there and that the owners of the websites that you want to be featured in will even consider you.
Another essential matter is internal links – Studies have shown that even those can boost your SEO’s performance. But, as you can already figure out, one of the optimal ways to blend those links is articles and posts – And you know which category fits that bill.
Good Content, Good SEO, Good Digital Strategy
If you’re reading this, it means that you probably agree with our tips, insights, and conclusions – And you may wonder how to make it happen.
At Synapse, we have the bigger picture thanks to our content and SEO specialists, accompanied by website building and design experts that can create the proper infrastructure for your business or brand success.
Let’s talk and create a strategy for each field with the sole purpose of promoting your digital assets to the top – Leave your details below, and one of our experts will contact you ASAP.