A known phrase states that content is king, but as we all know, the number of kings is always inferior to the number of his lesser servants, peasants, and citizens. If so, we can safely assume that not every content piece deserves the throne and prestige, let alone the owner of that written word.
Considering this, how can we tell if we made the right decision by hiring your current content provider services or that the current offer will benefit your business or brand? Here are some simple guidelines you can check and see for yourself.
A good content writer won’t write a comma without fully understanding the task and what it requires of him. For example, if your product is set to a particular market or targeted towards a unique audience, the content writer must understand those principles and use them in his article.
He needs to ask questions, check the most relevant information, understand the competitors and the general vibe and get a clear and broad picture of what’s happening. If your content writer simply nods when you give him a task and he immediately starts writing (Especially if we’re talking about a first), you’d better see if he did deliver what you wanted him to do in the first place.
Even when we’re discussing a familiar topic, a good content writer will always make sure to be filled with the latest, most relevant information, constantly.
They Know how to Reach Various Audiences
A good content writer can’t have one tone or style. While some known publishers have a distinct tongue that can be identified quickly, they still can create different characters, present various points of view and talk to many audiences according to their interests, needs, fears, issues, and more.
You have other thoughts, opinions, and tastes compared to any other person and society, and you’d surely prefer someone who knows how to address you correctly. Even if your brand applies to broad audiences, different groups can still be approached appropriately. If your content creator uses bland language no matter who you aim to reach, you should reconsider his role in your company.
Their Grammar is Good
While the majority consider good grammar as not having spelling errors, the world of grammar and vocabulary is much larger than that. It means that your content pieces won’t have typos, incorrect usage of expressions and syntax, and, of course, be relevant to the native tongue used in your geographical targeting locations.
Remember – A poorly written article can make others think that if that’s all you got in the front lines, the product or service may suffer from the same lack of care you invest towards your marketing efforts.
They Avoid Repentance
A good recipe for a bland article is simply using the exact words, phrases, and ideas repeatedly. If you’ve made a clear message once, you either don’t need to repeat it, at least not in the same way.
A content writer who doesn’t have an arsenal of synonyms is bound to present dull articles that’ll bore the average customer and send them to find better texts elsewhere.
You Enjoy Reading their Work
While you can’t be the average Joe due to your biased opinion regarding your service or product, you can still enjoy a good piece of art once in a while. If you think an article is terrible and can explain why and how you can improve it, you need to address it first and see if your employee can understand it and make it happen.
You can always ask others for their honest opinion instead, but the matter is simple – If it’s terrible in your eyes, there’s a high chance other will think so too.
Those tests are crucial, and they can be the final piece before finding the trustworthy source for your content pieces. However, if you wish to go with the best instead of testing, we offer a varied spectrum of content services you can pick from and find the best fit for your business, company, or brand