How to Tell that your SEO Operation Works? 5 Steps for Manual SEO Checkup


The wonder of the SEO world can also be its burden: Its nature, being built from varying worlds of operations such as content writing, technical fixes, external links, and so on, can be pretty confusing for the average business owner and marketing manager. 


To avoid the trouble of not knowing what does what and the uncertainty of knowing if existing actions are making the difference they should – We have created a list that consists of easy to do for the average user and doesn’t require a lot of preparation.


With this list, you’ll be able to see what’s going in the right direction and what’s not and act accordingly. Our advice is that if you’re seeing at least one red flag, try to find a logical reason for it (i.e., you’ve only started working together). If you haven’t found any, talk with them about the matter and see their response. You may find something overlooked and may even catch a crook that didn’t see it coming. 


Let’s dive in and hope that we can show you the way towards a better SEO experience.




Check the Articles


Content is one of the core factors of SEO, and this is a great place to begin with: Are the articles being uploaded according to plan? If not – Here’s problem 1#. Check the article’s length. If you see 200-300 words for every one of them, you should ask why. Articles are much better when they have around 500 words (And if you can boast them to 1,000-2,000 without compromising in quality, the merrier). 


The next step is to see if the relevant keywords are appropriately inserted (Appearing in context and not randomly). There should be at least one keyword in the main title and at least one more in at least one of the subtitles and the text itself. Think you’re done? Check the article for grammar and quality. A good SEO article should hook people into reading it and performing an action – Are you fitting the standard?




See if Things are in Place


Good SEO can be demonstrated by having things in order. Do you have your sitemap in its rightful place? Are the categories fixed in a logical order? If not, this is quite tricky: The Google Crawlers need the blueprints to index your site correctly. If that’s not the case, put it on your priority list.




Examine the Links


External (And internal!) links are a great way to boost your SEO ranks, but keep in mind that checkups should be performed from time to time. If you keep facing broken links or finding out that unrelated and problematic websites are being linked from your domain – Start calling your SEO employee.




It’s time to Measure


One of the easiest ways to see what’s going on with your SEO is to check your website’s URL into a page speed test (Google’s Page Speed Test does the trick) and check your website’s speed for desktop and mobile appliances. If you see a result that’s lower than 50 (Especially if it’s the mobile one), it’s time to ask why such a crucial aspect is treated that way.




What about the Positions?


This one’s so simple that you can’t even argue with it: See where you’re ranked and compare it to previous times. Then, if you’re rising in terms that make all the difference, you can rest assured that you’ve been taken care of.


Please note that we highly advise using dedicated tools instead of just searching repeatedly via the search engine itself due to the risk of harming your SEO results.




Letting us do it for you


While you can do every one of those steps by yourself, we know how time is essential for you. For that reason, we offer various SEO services, including checkup and consultation services. We’d love to see where we can provide our expertise and give you a detailed strategy you can implement with us. Leave your details below, and one of our professionals will contact you ASAP.