What are the most effective types of social media ads this 2021? Social media advertising has evolved significantly over the past few years- while Facebook and Twitter are still two of the most commonly used platforms for social media advertising, other social media networks have also become popular.
Here are some of the most common types of social media ads seen in 2021:
Social Media Ads – Facebook Ads
Facebook’s social ads are still the most common type of social media advertising. They consist of traditional text-based posts, image posts, video ads, and ad campaigns.
Twitter ads can be paid-for tweets sent to a specific audience or automated messages sent to individual profiles which are categorized according to demographics, location, and interests. These messages increase awareness among consumers by targeting them with tailored offers.
Instagram Ads: Instagram is one of the most popular social networks for millennials, who are known to lead trends in fashion, music, and lifestyle-based products. This makes it an ideal platform for advertisers focusing on this demographic group. The majority of Instagram users also check their accounts several times a day, creating a perfect opportunity for brands to get their product in front of an audience.
Pinterest is a social bookmarking site where users can share or “pin” images, videos, and articles of interest, along with a short description of the content. On Pinterest, you can pin anything from wedding planning ideas to sporting equipment- making it an ideal platform for advertisers looking to reach very specific audiences. As well as traditional ads on Pinterest, advertisers have been known to run campaigns that use pins from their own website.
LinkedIn is primarily aimed at professionals and businesses rather than consumers- which makes it a popular platform for recruitment agencies and other companies looking for new employees. In 2021, LinkedIn a high chance of being exposed to paid–for content from those looking for a new job as more people will be using LinkedIn as a main source of employment.
Snapchat’s unique selling point is its disappearing messages- instead of being displayed permanently on the app, Snaps are sent directly to recipients and can be viewed an unlimited number of times over a period of 24 hours. This type of ad is growing in strength as more companies recognize the potential for exclusive deals to be offered through this platform.
Google Adwords works by allowing advertisers to upload their banner ads onto Google servers or use Google’s ad templates for their website. Once they have connected their account with the appropriate credit card information, advertisers are then able to choose how much they would like to pay per click and which keywords and geographical locations will trigger the display of the ad.
Instagram launched IGTV back in June 2018 and it’s expected to become a major player in 2021. IGTV is already being used by companies such as Netflix, Adidas, Nike, and HBO- who have created exclusive video content for the platform. In 2021 it will be much more common to see large companies using Instagram TV to advertise their products.
As these seven types of social media advertising are still some of the most popular on social networks, it is likely they will all remain relevant in 2021. Many different companies have already begun to adopt paid-for messaging services on Twitter and Facebook. In ten years’ time, it’s also possible that even more types of social media ads will be introduced as technology continues to develop at a rapid pace.
Our advice? Keep an eye out for what the future holds! For now… why not give us a call? We can help your business reach its greatest potential with our unique brand of creative marketing solutions. Call us today!