The cryptocurrency market continues to grow at a blinding speed. It’s a hot topic not only among investors, but in popular culture, too. From billionaires like Elon Musk to average joes like your old high school classmate, the interest in cryptocurrency comes from all walks of life.
And now, even artists have a compelling reason to learn the ins and outs of cryptocurrency – non-fungible tokens.
What Are Non-Fungible Tokens?
Non-fungible tokens (NFTs) are a unique digital asset that represents ownership of real-world items, such as art pieces, music, and video clips, among others.
NFTs use the same blockchain technology that makes cryptocurrencies possible, but they aren’t a currency. They’re just digital proofs of ownership of any given item. Being secured by a blockchain ensures that the real-world asset is authentic and one-of-its-kind.
As an artist or creator, you can leverage NFTs to sell your artworks, videos, music, and even rare in-game items and artifacts you’ve collected.
Still not sold on the sellability of NFTs? Let’s look at these lucrative transactions in the NFT world:
- A CryptoPunk NFT called “Covid Alien” fetched $11.8 million at luxury auction house Sotheby’s first NFT sale.
- Beeple sold one of his NFTs for $69 million at Christie’s. Before this, the digital artist has never made more than $100 for a print.
- Twitter CEO Jack Dorsey auctioned an NFT of his first-ever tweet, which sold for $2.9 million.
A report by Reuter confirms the growth of the NFT market. It showed that the market made $2.5 billion in sales in the second quarter of 2021. This is an astounding increase from last year’s $13.7 million.
Ultimately, these numbers prove that NFTs do have the potential to make you a massive profit.
How to Promote Your NFT Collection
Just like any other product, your NFTs need effective marketing to draw the attention and interest of potential buyers. NFT collectors may be wary of buying from little-known artists or businesses; they would probably rather purchase NFTs of well-known personalities since these are more likely to appreciate over time.
As such, you need to exhaust all the available marketing tools and avenues available to you to broaden your audience reach.
With that said, below are some of the platforms and strategies you can leverage to promote your NFT collection.
1. NFT Calendar
NFT Calendar is the first event calendar of the NFT industry, featuring releases and events across marketplaces and platforms. This is where NFT collectors go to browse upcoming drops they’re interested in, read latest industry news, and discover new artists and creators.
Adding events of your releases to the Calendar gives your NFTs more exposure, which generates interest around you and your art pieces. The best part about the NFT Calendar is that it’s free. All you need to do is fill in the form with the following details of your NFT drop:
- Title of your NFT artwork or collection
- Description of the artwork or collection
- The cover image of your NFT drop
- Date and time of your drop
- The blockchain you’re using (e.g., Ethereum, HIVE, Cardano)
- The marketplace where you’re facilitating the sale
- Details about you, the creator
NFT Calendar also posts upcoming events and releases on its Twitter and Instagram accounts, giving you additional exposure. So, this is one marketing platform you can’t ignore.
2. Marketplace Listing
There are various NFT marketplaces where creators can sell their tokens. These marketplaces have different specializations, with some focusing only on digital artworks, virtual games, trading cards, or even real estate. You can list your NFT on more than one marketplace to reach a broader audience.
Some of the largest NFT marketplaces are:
- SuperRare – This is an authentic digital art marketplace where people can buy and sell tokenized art pieces certified by the Ethereum blockchain.
- Rarible – This marketplace is dedicated to custom cypto assets, such as digital prints, GIFs, and even avatars. It’s built on the Ethereum blockchain and charges a 5-percent commission on your final sale price.
- OpenSea – This is one of the top marketplaces to sell art, collectibles, and other assets. It charges a 2.5 percent commission on every sale, which is smaller compared to Rarible.
After deciding where you’ll sell your NFTs, you can talk directly with the marketplaces about featuring your releases. Most marketplaces have a separate page for featured drops, which include teasers and a countdown to the release date. Some also promote their featured NFTs on their social media.
Securing a spot on the featured drops page gives your NFTs more exposure, making sure they don’t get buried underneath all the other listings.
3. Telegram and Discord
Telegram and Discord are the two main communication channels of the crypto community. These platforms are great for growing your own community, which includes loyal customers who willingly wait for your new drops as well as potential buyers who are interested in your NFTs.
You can also join other bigger NFT communities on Telegram. These places are open to NFT creators who want to promote their work, so they’re cost-effective channels to announce your drops.
Be careful not to spam or flood channels with your promotions, though. And make sure that whatever you’re promoting is relevant to the community’s interest and niche.
Remember that these channels are mostly used for relationship building, so users won’t appreciate posts or messages that are purely commercial. To make your message look more conversational and less advertorial, you can ask the community’s opinion about your piece and engage in topics that aren’t directly related to you.
4. Reddit, Quora, and Bitcointalk
These platforms are helpful for spreading word about your NFT collection. You can either start your own thread or look for NFT-related ones that you can join. The goal here is to become involved in these online communities by participating in conversations so that NFT collectors, buyers, and enthusiasts remember your name.
For Reddit, join subreddits that are relevant to NFT and crypto. Make sure to learn the rules of the subreddits first before advertising anything because most moderators don’t tolerate aggressive promotions or ads that were posted without permission.
Following these rules makes sure that you don’t unknowingly offend anyone in the group, which helps build a positive reputation for your business.
5. Influencer and Social Media Marketing
Collaborating with influencers is an effective way to increase awareness about your work as an NFT creator. Since they have thousands of followers, working with them allows you to tap niche communities easily without having to look for them one by one on social media.
Additionally, influencers already have their community’s trust, so they have the power to affect their followers’ purchasing decisions. They can help spread the word about you and your digital artworks, leading to better project visibility, more traffic acquisition, and higher bids.
Influencer marketing goes hand in hand with social media marketing, since this is where influencers do most of their promotions. That said, you need to establish a strong social media presence if you’re planning to collaborate with influencers. This way, people can easily look you up online after seeing their favorite influencer promote you.
Some of the top NFT influencers you can consider are:
- Meet Dave – Meet Dave is a YouTube influencer dedicated to NFTs, although he also dabbles in crypto in general. His channel looks at the economic side of NFTs, such as the benefits of niche marketplaces and NFT pricing.
- GaryVee – He’s one of the most iconic influencers in the industry and has recently launched his own NFT platform. His channel talks mostly about the NFT creator economy, intellectual property rights, and other policy-related matters regarding the industry.
- OpenNFT – OpenNFT is a beginner-targeted channel, posting tutorials and how-tos for people interested in joining the NFT industry. The channel does live opening of NFT packs, product analyses, and reviews.
6. NFT Marketing Agencies
Finally, consider working with agencies that specialize in NFT marketing. Some digital marketing agencies have already ventured into the crypto and NFT industries, developing campaign strategies that target people who are interested in these niches.
NFT marketing agencies help you leverage social channels and digital platforms that increase your audience reach, which grows the visibility of your NFT collection. They also give you access to the latest digital marketing trends, so you can quickly adapt your strategy to accommodate what consumers are currently interested in.
The biggest advantage of working with an NFT marketing agency is performance monitoring. They’ll present you with reports of your campaign performance, so you know if you’re hitting your targets. If not, then the marketing team will come up with ways to improve your current strategy to make sure you’re on track with your goals.
Marketing your NFT Collection
Just like any other product, your NFT collection needs a strategic marketing approach, and marketing requires knowledge of digital tools and platforms. As an NFT creator, it’s important that you learn and explore the functions of various digital channels to know how you can leverage them for your business.
If you want to learn more about NFT marketing, Synapse is here to guide you. We’re a digital marketing agency specializing in NFTs, from creation to project management. We offer a wide range of services, including branding, public image consultation, Twitter marketing, and Telegram marketing, all of which you can leverage to grow your NFT creation business.
Ready to start marketing your NFT collection? Fill out our online form today.