Ready, Set, Go: 5 Important Principles for a Good Ad

Ready, Set, Go

How can I bring new customers?

This question is the ultimate one: It drives everyone involved daily, and almost every action in the organization, company, or business will derive from that consideration alone. 

While the rule of “You have to spend money to get money” is usually accepted by anyone who’s a part of the supply and demand areas, some still try to grasp the concepts that guarantee that the money you spend won’t go to waste, such as audiences and the ads themselves. So, while we can deepen the article regarding what makes a campaign successful, the core elements are still the target audience, followed by the message you deliver through your ad.

So, if 50%~ of your campaign’s success is based on the ads you’re planning to present, why won’t you invest some minutes of reading into understanding what the ingredients of a good ad are? That way, you can at least have the tools to review ads and figure out the core principles applied and how to maximize them to their fullest potential.

This article will review 5 “Checklist Worthy” parameters that you can start using right now to check your existing ads and write new ones. Of course, the topic itself requires much further learning, but this is a great place to start.


We go to the supermarket and buy things. But why?

Because every one of the items holds an advantage that we like – Here are some examples:

  • It’s tasty
  • It has a nice package
  • It cleans
  • My wife loves it
  • It’s healthy

And the list goes on. A good ad shows as many genuine advantages as it can get. Does your product or service help save money? Mention it. Is it cheaper than the alternatives? Tell us about it. Is it a premium service? Feel free to notify us about that. The more advantages you have, the higher the chances your potential customer will believe that this product is worth their money and time.


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While advantages are essential, not everyone will want your product due to the same reasons. For example, a young audience will be attracted to low prices, looks, and “What’s hip,” while the older audiences will prefer stability, comfort, and additions to help the family. The changes vary from gender, age, location, and much more – And you have to think like your target audiences if you want to get their attention.

Call to Action

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People need to be told what to do.

This is not a funny line, and this is not an exaggeration. If you want people to do your desired action, then freakin tell them to do it. CTAs are varied, and you can see them everywhere – Click here for more info, contact us for details, call now and get a price quote, etc. 

By telling people what to do and pointing them in the right direction, you increase the click and conversion rates. And this fact has already been proven numerous times by researchers, data scientists, or advertisers that learned it the hard way.

A Quick Benefit

A good call to action is followed by an easy-to-get advantage, such as a coupon, a discount, a gift, or anything else you can grant. It can also be additional information, but it needs to follow a simple formula – Do X and get Y.

Some examples include:

  • Leave your details below and get a free consultation call
  • Click here to get your coupon
  • Call us now and get an offer for your assets

As you can see, this is a simple cause-and-effect sentence that can do wonders. People want things, and as the message becomes more evident, along with a simple action and a good benefit, the chances of getting your desired conversions are short.

The Media is the Number 1# Priority

When you scroll through social networks, you see a vast amount of ads in your way. What is the first element that you notice? Almost every time, the most extensive and shiniest feature is the ad itself. It can be an image, a design, or a video – But it must be reasonable and exciting enough to get enough attention for the user to stop scrolling and read the text itself. It’s a simple yet powerful flowchart. The user notices the image > Review it > Goes to the text > Keeps going or performs the desired action (Click, submit a lead, etc.)

It’s clear as day that every step needs to be executed flawlessly if you want to keep this process going, but put all your efforts into the first step – Because, without it, no one will bother to keep up with your ad.

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Those steps require more than just memorizing – They are guidelines that need to be appraised before every new campaign. While this seems like a time-consuming way of life, the final result is more than sufficient. At Synapse, we have content experts who have already written ads to major brands worldwide while fully understanding their client’s needs and the target audiences’ way of thinking, boosting performance, and implementing a deep strategy that emphasizes making things work.