Content Strategy Services
Quality Content Drives Traffic, Retention, And User Engagement
No matter what the context of your business, chances are good that you are producing content in some form. And if you are, you’re probably experiencing one of the many problems caused by an absence of a solid content marketing strategy.
The most common issues include lack of understanding about who will write what and when, hurried writers who don’t have time to create quality copy, inconsistency in tone and style; the unclear purpose behind the texts produced, etc.
What’s worse is that some people think these are just annoyances. That they’ll get over it because their company is too small to justify investing in a digital content strategy.
They couldn’t be more wrong.
Every company, even the smallest ones, needs to make content. And bad content wastes time and money, hurting your business’s bottom line, instead of helping it grow. The good news is that you do not have to accept bad content as an inevitability or resign yourself to suffering through endless bouts of misplaced email apoplexy because nobody knows who’s writing what when.
Why? Because it doesn’t have to be this way! That’s where we come in. Synapse can help you take control over these problems once and for all by providing thoughtful, well-researched strategies for any kind of digital communication project.
We help brands tell their stories through compelling words, thoughtfully designed visuals, or interactive experiences on any screen. You can get started now for the organic growth of your brand.
About Our Content Strategy Services
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Content Audit
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Content Gap Analysis
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Keyword Research
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Content Creation Plan
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Lead Magnets
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Content Repurposing
Our Process
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Content Audit
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Setting Goals And Target Audience
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Finding Content Ideas
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Keyword Research
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Content Creation Plan
Why Choose Content Strategy Services By Synapse?
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Experienced Digital Marketers
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Affordable Pricing
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Meaningful And Easy To Understand Strategy
Content Strategy is the art and science of creating valuable, relevant, consistent, and compliant content on behalf of your organization or client to achieve specifically defined business outcomes that support wider organizational goals. Content strategy should always be focused on supporting business objectives.
Good content strategy is important because it coordinates the various actors involved in creating and publishing digital media. As a result, it ensures that you have a common understanding of who your audience is, which content will be most relevant to them, and how to present it as efficiently as possible.
Good content strategy should consist of the following key components:
- Audience definition – Who are you creating content for?
- Content goals and objectives – What do you want your audience to accomplish (or feel, or think), and what would be considered a success?
- Content inventory – A list of all existing and potential content.
- Analytics Strategy – Evaluation of existing analytics and how this will inform future decisions
- Workflows – How does your organization plan to update/create/publish content?
Synapse helps customers by developing content strategies that unite teams around a single purpose/vision/direction and then establishing governance structures that allow for precise execution by different stakeholders.
We also provide consulting services for existing content teams or projects that need updating or establishing best practices.
The main stakeholders are usually content strategists, subject matter experts, product owners/managers, designers, business analysts, and project managers. Synapse can help organizations with all of these roles.