Pay-per-click (PPC) marketing has been one of the most popular techniques for brands to increase website traffic since the rise of search engines more than two decades ago. With over 3.5 billion Google searches every day, search engines remain the most effective way for businesses to interact with potential clients.
While having a strong SEO strategy can help your company generate more leads and dominate more real estate on search engine results pages, utilizing PPC ads can help your company double down on lead creation and dominate even more real estate on search engine results pages (SERPs).
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Pay-per-click (PPC) is an internet marketing approach in which advertisers are charged every time someone clicks on one of their advertisements. The most common type of PPC is search engine advertisements, which allow advertisers to bid on ad placement in programmatic auctions.
On SERPs, winning ads display above organic results. When a person clicks on an ad, they will be directed to your website, on whatever page you specify. You can direct visitors to your homepage, product page, or, better yet, a purpose-built landing page, depending on the goal of your campaign.
You can target the exact audience you desire with PPC. You can utilize demographic targeting to reach out to the people who are most likely to convert.
PPC gives you a lot of bang for your buck. According to research published by Forbes, for every $1 spent on Google Ads (formerly AdWords), businesses make $2 in income.
It generates more qualified leads. PPC visitors are 50% more likely than organic visitors to complete a purchase.
To discuss how PPC can help build your brand please contact us now.
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