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Deciphering the Boundaries of MAP Pricing and the Concept of Advertised Prices

Deciphering the Boundaries of MAP Pricing and the Concept of Advertised Prices

The concept of Minimum Advertised Price (MAP) is rapidly gaining traction within the eCommerce community, impacting both sellers and buyers alike. While it appears simple at first glance, MAP entails more complexity than meets the eye. Many brands grapple with questions such as “Where does an ‘advertised price’ end?” or “When does it become ‘the […]

What Are the Most Effective Social Media Ads in 2021

social media ads

What are the most effective types of social media ads this 2021? Social media advertising has evolved significantly over the past few years- while Facebook and Twitter are still two of the most commonly used platforms for social media advertising, other social media networks have also become popular.  Here are some of the most common […]

How to Create an Effective Online Advertising Strategy

online advertising

The online advertising industry is considered to be one of the fastest-growing industries in this day and age, as more people are using the Internet to look for products and services they need. The popularity of smartphones further cements this fact, as many individuals use mobile devices to browse for items that they want to […]