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Deciphering the Boundaries of MAP Pricing and the Concept of Advertised Prices

Deciphering the Boundaries of MAP Pricing and the Concept of Advertised Prices

The concept of Minimum Advertised Price (MAP) is rapidly gaining traction within the eCommerce community, impacting both sellers and buyers alike. While it appears simple at first glance, MAP entails more complexity than meets the eye. Many brands grapple with questions such as “Where does an ‘advertised price’ end?” or “When does it become ‘the […]

The Influence of Expanding Shopping Channels on MAP Monitoring

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In recent years, there has been a notable surge in the proliferation and utilization of shopping channels, such as marketplaces and comparison shopping engines, within the e-commerce landscape.   Online retailers have increasingly embraced these marketplaces and comparison shopping engines as integral components of their marketing strategies. Here’s why: Extended Reach: These platforms offer an […]

Enforcement of Minimum Advertised Price (MAP) | Comprehensive Guide for Brand Management

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Enforcing Minimum Advertised Prices (MAP) in fiercely competitive marketplaces like Walmart and Amazon presents significant challenges. Not only is it essential to establish and maintain your MAP agreements, but you must also convey a resolute message to your resellers, particularly on platforms like Amazon, where high stakes and low prices prevail. While immediate actions are […]

Implementing a Strong MAP Policy to Safeguard Your Brand’s Image

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In today’s volatile eCommerce environment, your brand’s reputation and profits are both on the line. Currently, there’s a growing concern with countless unchecked resellers jeopardizing the integrity of online products. These resellers, by offering prices lower than the agreed-upon map policy, impose a limit on your brand’s sales potential while eroding your profit margins.   […]