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Deciphering the Boundaries of MAP Pricing and the Concept of Advertised Prices

Deciphering the Boundaries of MAP Pricing and the Concept of Advertised Prices

The concept of Minimum Advertised Price (MAP) is rapidly gaining traction within the eCommerce community, impacting both sellers and buyers alike. While it appears simple at first glance, MAP entails more complexity than meets the eye. Many brands grapple with questions such as “Where does an ‘advertised price’ end?” or “When does it become ‘the […]

Essential Guidelines to Avoid Pitfalls When Establishing MAP Price Levels

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Establishing your MAP levels, which represent the lowest prices at which resellers can advertise your products, requires a delicate balance. It relies on up-to-date information about the market, competitors, margins, and the resale channel itself. Failing to strike the right balance can have consequences for both your retail partners and brand perception.     Setting […]