MAP Policy: The Ultimate Guide for Brand Commerce Pros
As ecommerce continues to dominate the retail landscape, brands face the increasing need to protect their value and ensure fair competition through effective pricing policies. One key component in achieving this is the implementation of a Minimum Advertised Price (MAP) policy, which establishes the lowest price at which a product can be advertised. By preventing […]
Smart strategies for MAP policies to efficiently circumvent Minimum Advertised Price infringements
The Minimum Advertised Price (MAP) is a standard representing the lowest price at which a reseller is allowed to advertise a product. It’s crucial to be aware that any Resale price maintenance (RPM) undertaken by manufacturers might become illegal, if paired with certain restrictions or enforced too rigidly. While manufacturers legally can’t dictate the price […]