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Enforcement of Minimum Advertised Price (MAP) | Comprehensive Guide for Brand Management

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Enforcing Minimum Advertised Prices (MAP) in fiercely competitive marketplaces like Walmart and Amazon presents significant challenges. Not only is it essential to establish and maintain your MAP agreements, but you must also convey a resolute message to your resellers, particularly on platforms like Amazon, where high stakes and low prices prevail. While immediate actions are […]

MAP Monitoring: Strategies for Retailer Pricing Surveillance

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What is MAP Monitoring? MAP monitoring, short for Minimum Advertised Price monitoring, involves manufacturers and brands closely tracking the prices set by retailers and resellers. This ensures adherence to their Minimum Advertised Pricing (MAP) policy, which establishes the lowest price sellers are allowed to publicly display. Manufacturers and brands must consistently monitor individual retailer stores, […]