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Implementing a Strong MAP Policy to Safeguard Your Brand’s Image

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In today’s volatile eCommerce environment, your brand’s reputation and profits are both on the line. Currently, there’s a growing concern with countless unchecked resellers jeopardizing the integrity of online products. These resellers, by offering prices lower than the agreed-upon map policy, impose a limit on your brand’s sales potential while eroding your profit margins.   […]

Comprehensive Guide to Monitoring Minimum Advertised Prices

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Understanding MAP Pricing Exploring Minimum Advertised Price (MAP) pricing provides insights into its significance in the retail landscape. MAP pricing serves as a crucial threshold that resellers commit not to undercut in their product promotions. For example, if a handbag company establishes a MAP price of $50 for a popular product, all resellers, including Amazon […]

MAP Monitoring: Strategies for Retailer Pricing Surveillance

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What is MAP Monitoring? MAP monitoring, short for Minimum Advertised Price monitoring, involves manufacturers and brands closely tracking the prices set by retailers and resellers. This ensures adherence to their Minimum Advertised Pricing (MAP) policy, which establishes the lowest price sellers are allowed to publicly display. Manufacturers and brands must consistently monitor individual retailer stores, […]