Enforcement of Minimum Advertised Price (MAP) | Comprehensive Guide for Brand Management
Enforcing Minimum Advertised Prices (MAP) in fiercely competitive marketplaces like Walmart and Amazon presents significant challenges. Not only is it essential to establish and maintain your MAP agreements, but you must also convey a resolute message to your resellers, particularly on platforms like Amazon, where high stakes and low prices prevail. While immediate actions are […]
Leveraging MAP and MRP for Effective Online Retail Price Management
In today’s retail landscape, where online shopping surpasses traditional brick-and-mortar stores, it has become crucial to implement pricing strategies that effectively address the challenges posed by online distribution channels. Online resellers, with their low overhead and enticing price discounts on flagship and value items, have significantly impacted the market by driving volume to their online […]