Why Brands Need MAP Pricing Policy in the Current Digital Era

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The retail industry has undergone rapid evolution in the past decade, presenting abundant opportunities for brands and retailers alike. With the advent of technology, the rise of eCommerce adoption has been further accelerated, particularly by the COVID-19 pandemic in recent months. Today’s shoppers have easy access to information and frequently compare prices online before making […]

What is Minimum Advertised Price (MAP)? And How to Create a Competitive MAP Policy?

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    Enforcing Minimum Advertised Price (MAP) can be challenging in highly competitive markets such as Amazon, Google Shopping, Target, and more. Simply enforcing MAP isn’t enough. It’s crucial to demonstrate your commitment to doing business with resellers and retailers. This is especially vital on platforms like Amazon, where the stakes are high, and costs […]

Why is a Public Image Important to a Business

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It is important for a business to have a good public image because it affects the way consumers perceive the company, leading them to make decisions about whether or not to use its products and services. This decision may impact the success of the business in terms of consumer spending, which can affect future revenue. […]

Website Anatomy: What Are The Common Sections?


Planning a website requires time but is more than crucial if you want your business to have a successful digital presence. While many websites share different designs (Or should do so), some sections are almost there because they do their job properly.  In this article, we have reviewed some of them, along with the reasons […]