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MAP Policy Mastery: Strengthening Retailer-Brand Relationships

MAP Policy Mastery Strengthening Retailer Brand Relationships

In the fast-evolving realm of retail, maintaining a harmonious relationship between brands and retailers stands as a pivotal pillar for sustained success. Enter MAP (Minimum Advertised Price) policies, a critical framework ensuring parity in pricing across distribution channels. Mastering MAP policies isn’t just about compliance; it’s about nurturing robust partnerships that bolster the brand’s integrity […]