Enforcing Your MAP Policy: A Comprehensive Guide
WHAT IS A MAP POLICY? Let’s start by clarifying what MAP stands for: minimum advertised price. This represents the lowest price at which a product can be publicly displayed by a retailer, without imposing restrictions on the actual selling price. A minimum advertised price, or MAP policy, is a unilateral offering enacted by a manufacturer […]
Why Brands Need MAP Pricing Policy in the Current Digital Era
The retail industry has undergone rapid evolution in the past decade, presenting abundant opportunities for brands and retailers alike. With the advent of technology, the rise of eCommerce adoption has been further accelerated, particularly by the COVID-19 pandemic in recent months. Today’s shoppers have easy access to information and frequently compare prices online before making […]
What is Minimum Advertised Price (MAP)? And How to Create a Competitive MAP Policy?
Enforcing Minimum Advertised Price (MAP) can be challenging in highly competitive markets such as Amazon, Google Shopping, Target, and more. Simply enforcing MAP isn’t enough. It’s crucial to demonstrate your commitment to doing business with resellers and retailers. This is especially vital on platforms like Amazon, where the stakes are high, and costs […]