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Unveiling the Sales Boost: The Secret Advantage of MAP Monitoring

Unveiling the Sales Boost The Secret Advantage of MAP Monitoring

    A common concern among potential clients before implementing a MAP program is the fear of a decline in sales. However, our observations indicate that sales typically increase following the implementation of Minimum Advertised Price (MAP) or Minimum Resale Price (MRP) policies. Without these policies, many brands face challenges in expanding into high-quality wholesale […]

Decoding MAP Violations: Understanding the Root Causes and Solutions

Decoding MAP Violations Understanding the Root Causes and Solutions 1

  When a manufacturer introduces a pricing program and rigorously enforces it, the expectation is a period of smooth sailing. However, violations often resurface almost immediately, prompting complaints from dealers and finger-pointing. Re-establishing compliance the second time around proves even more challenging than the first. So, what factors contribute to these persistent violations? Here are […]

Essential Guidelines to Avoid Pitfalls When Establishing MAP Price Levels

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Establishing your MAP levels, which represent the lowest prices at which resellers can advertise your products, requires a delicate balance. It relies on up-to-date information about the market, competitors, margins, and the resale channel itself. Failing to strike the right balance can have consequences for both your retail partners and brand perception.     Setting […]

Persisting MAP Violations: The Reasons Behind Them

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  When a manufacturer implements a pricing program and diligently enforces it, they often hope to enjoy a period of smooth sailing. However, violations tend to reappear almost immediately, leading to dealers’ complaints and finger-pointing. Re-establishing compliance the second time around is even more challenging than the first. So, what causes these violations to persist? […]