Essential Guidelines to Avoid Pitfalls When Establishing MAP Price Levels
Establishing your MAP levels, which represent the lowest prices at which resellers can advertise your products, requires a delicate balance. It relies on up-to-date information about the market, competitors, margins, and the resale channel itself. Failing to strike the right balance can have consequences for both your retail partners and brand perception. Setting […]
Persisting MAP Violations: The Reasons Behind Them
When a manufacturer implements a pricing program and diligently enforces it, they often hope to enjoy a period of smooth sailing. However, violations tend to reappear almost immediately, leading to dealers’ complaints and finger-pointing. Re-establishing compliance the second time around is even more challenging than the first. So, what causes these violations to persist? […]
The Hidden Advantage of MAP Monitoring for Boosting Sales
A common concern among potential clients before implementing a MAP program is the possibility of a decline in sales. While this worry is understandable, we’ve observed that sales generally increase following the implementation of Minimum Advertised Price (MAP) or Minimum Resale Price (MRP) policies. Without these policies, numerous brands struggle to expand into […]
Persisting MAP Violations: The Reasons Behind Them
When a manufacturer implements a pricing program and diligently enforces it, they often hope to enjoy a period of smooth sailing. However, violations tend to reappear almost immediately, leading to dealers’ complaints and finger-pointing. Re-establishing compliance the second time around is even more challenging than the first. So, what causes these violations to persist? Here […]