Navigating the World of MAP Policies in E-Commerce
In the fast-paced world of e-commerce, success depends on various factors, one of which is maintaining control over your brand and pricing. That’s where MAP policies come into play. Minimum Advertised Price (MAP) policies are crucial tools for ensuring fair competition and protecting your brand’s value. In this blog, we’ll guide you through the intricate […]
Enforcing Your MAP Policy: A Comprehensive Guide
WHAT IS A MAP POLICY? Let’s start by clarifying what MAP stands for: minimum advertised price. This represents the lowest price at which a product can be publicly displayed by a retailer, without imposing restrictions on the actual selling price. A minimum advertised price, or MAP policy, is a unilateral offering enacted by a manufacturer […]