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The Influence of Expanding Shopping Channels on MAP Monitoring

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In recent years, there has been a notable surge in the proliferation and utilization of shopping channels, such as marketplaces and comparison shopping engines, within the e-commerce landscape.   Online retailers have increasingly embraced these marketplaces and comparison shopping engines as integral components of their marketing strategies. Here’s why: Extended Reach: These platforms offer an […]

Leveraging MAP and MRP for Effective Online Retail Price Management

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In today’s retail landscape, where online shopping surpasses traditional brick-and-mortar stores, it has become crucial to implement pricing strategies that effectively address the challenges posed by online distribution channels. Online resellers, with their low overhead and enticing price discounts on flagship and value items, have significantly impacted the market by driving volume to their online […]

Impact of Frequent Price Changes on MAP Compliance

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    Price changes used to occur annually, but in today’s rapidly evolving business landscape, they are becoming increasingly frequent and critical. Rising freight and raw material costs necessitate swift and efficient price adjustments. We recently spoke with a manufacturer who mentioned it took them approximately 60 days to implement a new price file. In […]

Market Saturation and Your Brand’s Growth

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    While growing a brand, it’s natural to assume that more distribution is advantageous. Manufacturers are thrilled when they reach top-tier wholesale distributors, leading to increasing sales and overall satisfaction. However, during this growth phase, it’s challenging to foresee potential issues lurking just around the corner. With increased distribution comes a rise in unauthorized […]