Smartly crafted MAP strategies for effectively preventing violations of the Minimum Advertised Price.
Are you interested in learning how to create clever MAP policies that effectively avoid violations of the Minimum Advertised Price? It’s crucial to understand the significance of resale price maintenance (RPM) and the potential unlawfulness associated with it when combined with specific restrictions or enforcement. While manufacturers cannot legally dictate price levels to their resellers, […]
How Your MAP Policy Might Misguide Resellers: Understanding the Impact of Minimum Advertised Pricing
MAP policies are crucial for manufacturers to safeguard their brands from price erosion and maintain control over their product pricing. These policies offer several benefits, such as leveling the playing field for resellers, preventing price and revenue deterioration, and safeguarding brand perception and overall value in the marketplace. However, a MAP policy that […]