How Your MAP Policy Might Misguide Resellers: Understanding the Impact of Minimum Advertised Pricing
MAP policies are crucial for manufacturers to safeguard their brands from price erosion and maintain control over their product pricing. These policies offer several benefits, such as leveling the playing field for resellers, preventing price and revenue deterioration, and safeguarding brand perception and overall value in the marketplace. However, a MAP policy that […]
3 Reasons why your Media Budget isn’t Fully Used
You can hire the best copywriters on the market, create a perfect design and take the best courses to launch your own paid media campaign. Sounds good? We agree. However, here are some reasons why you may look at your shiny new ad and wonder why only 10% of your current budget was used – […]