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Understanding Minimum Advertised Price (MAP) and Crafting a Competitive Policy

Understanding Minimum Advertised Price MAP and Crafting a Competitive Policy

    Enforcing Minimum Advertised Price (MAP) can present challenges, particularly in fiercely competitive markets like Amazon, Google Shopping, Target, and others. Mere enforcement of MAP policies may not suffice. Demonstrating a steadfast commitment to partnering with resellers and retailers is essential. This is especially critical on platforms such as Amazon, where competition is intense, […]

Smartly crafted MAP strategies for effectively preventing violations of the Minimum Advertised Price.

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Are you interested in learning how to create clever MAP policies that effectively avoid violations of the Minimum Advertised Price? It’s crucial to understand the significance of resale price maintenance (RPM) and the potential unlawfulness associated with it when combined with specific restrictions or enforcement. While manufacturers cannot legally dictate price levels to their resellers, […]

Why Brands Need MAP Pricing Policy in the Current Digital Era

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The retail industry has undergone rapid evolution in the past decade, presenting abundant opportunities for brands and retailers alike. With the advent of technology, the rise of eCommerce adoption has been further accelerated, particularly by the COVID-19 pandemic in recent months. Today’s shoppers have easy access to information and frequently compare prices online before making […]