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Understanding Minimum Advertised Price (MAP) and Crafting a Competitive Policy

Understanding Minimum Advertised Price MAP and Crafting a Competitive Policy

    Enforcing Minimum Advertised Price (MAP) can present challenges, particularly in fiercely competitive markets like Amazon, Google Shopping, Target, and others. Mere enforcement of MAP policies may not suffice. Demonstrating a steadfast commitment to partnering with resellers and retailers is essential. This is especially critical on platforms such as Amazon, where competition is intense, […]

Unveiling the Sales Boost: The Secret Advantage of MAP Monitoring

Unveiling the Sales Boost The Secret Advantage of MAP Monitoring

    A common concern among potential clients before implementing a MAP program is the fear of a decline in sales. However, our observations indicate that sales typically increase following the implementation of Minimum Advertised Price (MAP) or Minimum Resale Price (MRP) policies. Without these policies, many brands face challenges in expanding into high-quality wholesale […]

Decoding MAP Violations: Understanding the Root Causes and Solutions

Decoding MAP Violations Understanding the Root Causes and Solutions 1

  When a manufacturer introduces a pricing program and rigorously enforces it, the expectation is a period of smooth sailing. However, violations often resurface almost immediately, prompting complaints from dealers and finger-pointing. Re-establishing compliance the second time around proves even more challenging than the first. So, what factors contribute to these persistent violations? Here are […]

Why Brands Need MAP Pricing Policy in the Current Digital Era

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The retail industry has undergone rapid evolution in the past decade, presenting abundant opportunities for brands and retailers alike. With the advent of technology, the rise of eCommerce adoption has been further accelerated, particularly by the COVID-19 pandemic in recent months. Today’s shoppers have easy access to information and frequently compare prices online before making […]