Strategies for Enforcing Violations of Minimum Advertised Price Policy
What is a MAP Policy? A Minimum Advertised Price (MAP) policy serves as a guiding principle that establishes the minimum price at which resellers, be they distributors or retailers, can advertise a product. Understanding MAP Price In simpler terms, Minimum Advertised Pricing (MAP) signifies the lowest price that resellers are allowed to promote a product […]
Why Brands Need MAP Pricing Policy in the Current Digital Era
The retail industry has undergone rapid evolution in the past decade, presenting abundant opportunities for brands and retailers alike. With the advent of technology, the rise of eCommerce adoption has been further accelerated, particularly by the COVID-19 pandemic in recent months. Today’s shoppers have easy access to information and frequently compare prices online before making […]
What is Minimum Advertised Price (MAP)? And How to Create a Competitive MAP Policy?
Enforcing Minimum Advertised Price (MAP) can be challenging in highly competitive markets such as Amazon, Google Shopping, Target, and more. Simply enforcing MAP isn’t enough. It’s crucial to demonstrate your commitment to doing business with resellers and retailers. This is especially vital on platforms like Amazon, where the stakes are high, and costs […]
Impact of Frequent Price Changes on MAP Compliance
Price changes used to occur annually, but in today’s rapidly evolving business landscape, they are becoming increasingly frequent and critical. Rising freight and raw material costs necessitate swift and efficient price adjustments. We recently spoke with a manufacturer who mentioned it took them approximately 60 days to implement a new price file. In […]