MAP Enforcement and Its Role in Fair Pricing


In the competitive world of e-commerce, maintaining fair pricing practices is essential for businesses of all sizes. Price discrimination, undercutting competitors, and artificially inflating prices are some of the unethical practices that can harm both consumers and businesses. To combat these issues, many companies turn to MAP enforcement, which plays a pivotal role in ensuring […]

Maintaining Control Over Your Sales Channels: A Guide to Efficient MAP Policy Implementation


The practice of Breaking Minimum Advertised Prices (MAP) has persisted, but the Internet has introduced a new layer of transparency into the equation. It’s no longer confined to secretive arrangements in local stores; prices are now openly available online, visible to everyone for comparison. This poses a significant challenge for brands, particularly those with extensive […]