Comprehensive Guide to Monitoring Minimum Advertised Prices
Understanding MAP Pricing Exploring Minimum Advertised Price (MAP) pricing provides insights into its significance in the retail landscape. MAP pricing serves as a crucial threshold that resellers commit not to undercut in their product promotions. For example, if a handbag company establishes a MAP price of $50 for a popular product, all resellers, including Amazon […]
How Your MAP Policy Might Misguide Resellers: Understanding the Impact of Minimum Advertised Pricing
MAP policies are crucial for manufacturers to safeguard their brands from price erosion and maintain control over their product pricing. These policies offer several benefits, such as leveling the playing field for resellers, preventing price and revenue deterioration, and safeguarding brand perception and overall value in the marketplace. However, a MAP policy that […]
Smart strategies for MAP policies to efficiently circumvent Minimum Advertised Price infringements
The Minimum Advertised Price (MAP) is a standard representing the lowest price at which a reseller is allowed to advertise a product. It’s crucial to be aware that any Resale price maintenance (RPM) undertaken by manufacturers might become illegal, if paired with certain restrictions or enforced too rigidly. While manufacturers legally can’t dictate the price […]
Persisting MAP Violations: The Reasons Behind Them
When a manufacturer implements a pricing program and diligently enforces it, they often hope to enjoy a period of smooth sailing. However, violations tend to reappear almost immediately, leading to dealers’ complaints and finger-pointing. Re-establishing compliance the second time around is even more challenging than the first. So, what causes these violations to persist? […]