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Unveiling the Sales Boost: The Secret Advantage of MAP Monitoring

Unveiling the Sales Boost The Secret Advantage of MAP Monitoring

    A common concern among potential clients before implementing a MAP program is the fear of a decline in sales. However, our observations indicate that sales typically increase following the implementation of Minimum Advertised Price (MAP) or Minimum Resale Price (MRP) policies. Without these policies, many brands face challenges in expanding into high-quality wholesale […]

Essential Guidelines to Avoid Pitfalls When Establishing MAP Price Levels

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Establishing your MAP levels, which represent the lowest prices at which resellers can advertise your products, requires a delicate balance. It relies on up-to-date information about the market, competitors, margins, and the resale channel itself. Failing to strike the right balance can have consequences for both your retail partners and brand perception.     Setting […]

The Hidden Advantage of MAP Monitoring for Boosting Sales

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    A common concern among potential clients before implementing a MAP program is the possibility of a decline in sales. While this worry is understandable, we’ve observed that sales generally increase following the implementation of Minimum Advertised Price (MAP) or Minimum Resale Price (MRP) policies. Without these policies, numerous brands struggle to expand into […]