Leveraging MAP and MRP for Effective Online Retail Price Management
In today’s retail landscape, where online shopping surpasses traditional brick-and-mortar stores, it has become crucial to implement pricing strategies that effectively address the challenges posed by online distribution channels. Online resellers, with their low overhead and enticing price discounts on flagship and value items, have significantly impacted the market by driving volume to their online […]
Why Brands Need MAP Pricing Policy in the Current Digital Era
The retail industry has undergone rapid evolution in the past decade, presenting abundant opportunities for brands and retailers alike. With the advent of technology, the rise of eCommerce adoption has been further accelerated, particularly by the COVID-19 pandemic in recent months. Today’s shoppers have easy access to information and frequently compare prices online before making […]
What is Minimum Advertised Price (MAP)? And How to Create a Competitive MAP Policy?
Enforcing Minimum Advertised Price (MAP) can be challenging in highly competitive markets such as Amazon, Google Shopping, Target, and more. Simply enforcing MAP isn’t enough. It’s crucial to demonstrate your commitment to doing business with resellers and retailers. This is especially vital on platforms like Amazon, where the stakes are high, and costs […]