The Influence of Expanding Shopping Channels on MAP Monitoring
In recent years, there has been a notable surge in the proliferation and utilization of shopping channels, such as marketplaces and comparison shopping engines, within the e-commerce landscape. Online retailers have increasingly embraced these marketplaces and comparison shopping engines as integral components of their marketing strategies. Here’s why: Extended Reach: These platforms offer an […]
Enforcing Your MAP Policy: A Comprehensive Guide
WHAT IS A MAP POLICY? Let’s start by clarifying what MAP stands for: minimum advertised price. This represents the lowest price at which a product can be publicly displayed by a retailer, without imposing restrictions on the actual selling price. A minimum advertised price, or MAP policy, is a unilateral offering enacted by a manufacturer […]