How Your MAP Policy Might Misguide Resellers: Understanding the Impact of Minimum Advertised Pricing
MAP policies are crucial for manufacturers to safeguard their brands from price erosion and maintain control over their product pricing. These policies offer several benefits, such as leveling the playing field for resellers, preventing price and revenue deterioration, and safeguarding brand perception and overall value in the marketplace. However, a MAP policy that […]
Is a Minimum Advertised Price (MAP) Policy Right for Your Business?
Is a Minimum Advertised Price (MAP) Policy Right for Your Business? It may seem like a complex question, but the truth is, pricing policies are not an ideal solution for every brand. While they are beneficial most of the time, if price is your primary competitive advantage, compelling sellers to increase their advertised […]
How to Create an Effective Online Advertising Strategy
The online advertising industry is considered to be one of the fastest-growing industries in this day and age, as more people are using the Internet to look for products and services they need. The popularity of smartphones further cements this fact, as many individuals use mobile devices to browse for items that they want to […]
Branding vs. Marketing: What’s the Incredible Difference?
Branding vs. Marketing: how does a company introduce itself to new or potential customers? Anyone can get behind the idea of ‘the more people that know about your business, the better, but it’s important to understand what each entails. So, to know the difference between branding vs. marketing, this article will show you more about […]