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Understanding Minimum Advertised Price (MAP) and Crafting a Competitive Policy

Understanding Minimum Advertised Price MAP and Crafting a Competitive Policy

    Enforcing Minimum Advertised Price (MAP) can present challenges, particularly in fiercely competitive markets like Amazon, Google Shopping, Target, and others. Mere enforcement of MAP policies may not suffice. Demonstrating a steadfast commitment to partnering with resellers and retailers is essential. This is especially critical on platforms such as Amazon, where competition is intense, […]

The Influence of Expanding Shopping Channels on MAP Monitoring

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In recent years, there has been a notable surge in the proliferation and utilization of shopping channels, such as marketplaces and comparison shopping engines, within the e-commerce landscape.   Online retailers have increasingly embraced these marketplaces and comparison shopping engines as integral components of their marketing strategies. Here’s why: Extended Reach: These platforms offer an […]

Which Aspects Should You Take Into Account When Assessing Your Minimum Advertised Price (MAP) Policy?

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With technological advancements in the digital space, evading minimum advertised price (MAP) policies has never been easier. Easy access to disruptive technology means that retailers could be dodging price monitoring activities by encrypting online prices, making personalized discount offers via email or social media, implementing coupons, instant rebates, and countless other ways that may catch […]

Enforcing Your MAP Policy: A Comprehensive Guide

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WHAT IS A MAP POLICY? Let’s start by clarifying what MAP stands for: minimum advertised price. This represents the lowest price at which a product can be publicly displayed by a retailer, without imposing restrictions on the actual selling price. A minimum advertised price, or MAP policy, is a unilateral offering enacted by a manufacturer […]