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Which Aspects Should You Take Into Account When Assessing Your Minimum Advertised Price (MAP) Policy?

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With technological advancements in the digital space, evading minimum advertised price (MAP) policies has never been easier. Easy access to disruptive technology means that retailers could be dodging price monitoring activities by encrypting online prices, making personalized discount offers via email or social media, implementing coupons, instant rebates, and countless other ways that may catch […]

Implementing a Strong MAP Policy to Safeguard Your Brand’s Image

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In today’s volatile eCommerce environment, your brand’s reputation and profits are both on the line. Currently, there’s a growing concern with countless unchecked resellers jeopardizing the integrity of online products. These resellers, by offering prices lower than the agreed-upon map policy, impose a limit on your brand’s sales potential while eroding your profit margins.   […]