What is the beginning and ending point of the MAP Price? And what exactly is meant by an ‘advertised price’?
The concept of Minimum Advertised Price (MAP) is gaining popularity within the eCommerce community, encompassing both sellers and buyers. While it may seem straightforward, there’s more complexity to it than meets the eye. Many brands often ask questions like “Where does an ‘advertised price’ end?” or “When does it transition into ‘the price’?” when exploring […]
Why Brands Need MAP Pricing Policy in the Current Digital Era
The retail industry has undergone rapid evolution in the past decade, presenting abundant opportunities for brands and retailers alike. With the advent of technology, the rise of eCommerce adoption has been further accelerated, particularly by the COVID-19 pandemic in recent months. Today’s shoppers have easy access to information and frequently compare prices online before making […]
What is Minimum Advertised Price (MAP)? And How to Create a Competitive MAP Policy?
Enforcing Minimum Advertised Price (MAP) can be challenging in highly competitive markets such as Amazon, Google Shopping, Target, and more. Simply enforcing MAP isn’t enough. It’s crucial to demonstrate your commitment to doing business with resellers and retailers. This is especially vital on platforms like Amazon, where the stakes are high, and costs […]
Enhancing Your Brand Reputation through the Implementation of a MAP Policy
The impact of pricing strategies on brand reputation cannot be underestimated. While some may believe that offering the lowest prices benefits buyers, the reality is that constantly striving for the lowest prices can have detrimental effects on businesses, especially those already facing economic challenges. To combat the negative consequences of price wars, businesses […]