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Unlocking the Power of Your Brand with MAP Pricing

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    MAP, which stands for Minimum Advertised Price, is a crucial concept in the retail industry. It enables brands to set a lower limit on the prices at which their products are sold to consumers. By implementing MAP pricing, brands ensure that sellers, whether large retailers or small independent marketplace sellers, adhere to the […]

Persisting MAP Violations: The Reasons Behind Them

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  When a manufacturer implements a pricing program and diligently enforces it, they often hope to enjoy a period of smooth sailing. However, violations tend to reappear almost immediately, leading to dealers’ complaints and finger-pointing. Re-establishing compliance the second time around is even more challenging than the first. So, what causes these violations to persist? […]

Persisting MAP Violations: The Reasons Behind Them

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When a manufacturer implements a pricing program and diligently enforces it, they often hope to enjoy a period of smooth sailing. However, violations tend to reappear almost immediately, leading to dealers’ complaints and finger-pointing. Re-establishing compliance the second time around is even more challenging than the first. So, what causes these violations to persist? Here […]