Strategies for Enforcing Violations of Minimum Advertised Price Policy


What is a MAP Policy? A Minimum Advertised Price (MAP) policy serves as a guiding principle that establishes the minimum price at which resellers, be they distributors or retailers, can advertise a product. Understanding MAP Price In simpler terms, Minimum Advertised Pricing (MAP) signifies the lowest price that resellers are allowed to promote a product […]

How to Create an Effective Online Advertising Strategy

online advertising

The online advertising industry is considered to be one of the fastest-growing industries in this day and age, as more people are using the Internet to look for products and services they need. The popularity of smartphones further cements this fact, as many individuals use mobile devices to browse for items that they want to […]