What is the beginning and ending point of the MAP Price? And what exactly is meant by an ‘advertised price’?
The concept of Minimum Advertised Price (MAP) is gaining popularity within the eCommerce community, encompassing both sellers and buyers. While it may seem straightforward, there’s more complexity to it than meets the eye. Many brands often ask questions like “Where does an ‘advertised price’ end?” or “When does it transition into ‘the price’?” when exploring […]