Why Brands Need MAP Pricing Policy in the Current Digital Era
The retail industry has undergone rapid evolution in the past decade, presenting abundant opportunities for brands and retailers alike. With the advent of technology, the rise of eCommerce adoption has been further accelerated, particularly by the COVID-19 pandemic in recent months. Today’s shoppers have easy access to information and frequently compare prices online before making […]
What is Minimum Advertised Price (MAP)? And How to Create a Competitive MAP Policy?
Enforcing Minimum Advertised Price (MAP) can be challenging in highly competitive markets such as Amazon, Google Shopping, Target, and more. Simply enforcing MAP isn’t enough. It’s crucial to demonstrate your commitment to doing business with resellers and retailers. This is especially vital on platforms like Amazon, where the stakes are high, and costs […]
The Battle of the Giants: Who’ll win the Gruesome Tiktok/Instagram Fight 2021?
The digital arena knows many stories about battles between social networks (TikTok, Instagram, Facebook etc), but it seems there was never anything like it when it comes to this particular story. On one side, we see Tiktok, a platform known before Musical.ly that got its share of fame. Still, after the rebranding phase – Things […]