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Launching Your Competitive Price Monitoring Strategy: A Step-by-Step Guide

Launching Your Competitive Price Monitoring Strategy A Step by Step Guide 1

In today’s digital age, customers often turn to the internet in search of the best deals. Therefore, setting competitive prices is essential for capturing and retaining customers. However, pricing products too aggressively can compromise profit margins and threaten the long-term viability of your business. The key to success lies in having accurate information that enables […]

Commencing Your Competitive Price Monitoring Strategy: A Step-by-Step Guide

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It’s a common practice for customers to search the internet in pursuit of the best deals. Hence, to capture and retain customers, it’s vital to set competitive prices. Nonetheless, pricing products too aggressively can erode profit margins and jeopardize the sustainability of your business. The key lies in possessing precise information, allowing you to establish […]

MAP Monitoring: Strategies for Retailer Pricing Surveillance

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What is MAP Monitoring? MAP monitoring, short for Minimum Advertised Price monitoring, involves manufacturers and brands closely tracking the prices set by retailers and resellers. This ensures adherence to their Minimum Advertised Pricing (MAP) policy, which establishes the lowest price sellers are allowed to publicly display. Manufacturers and brands must consistently monitor individual retailer stores, […]

Impact of Frequent Price Changes on MAP Compliance

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    Price changes used to occur annually, but in today’s rapidly evolving business landscape, they are becoming increasingly frequent and critical. Rising freight and raw material costs necessitate swift and efficient price adjustments. We recently spoke with a manufacturer who mentioned it took them approximately 60 days to implement a new price file. In […]