Strategies for Enforcing Violations of Minimum Advertised Price Policy
What is a MAP Policy? A Minimum Advertised Price (MAP) policy serves as a guiding principle that establishes the minimum price at which resellers, be they distributors or retailers, can advertise a product. Understanding MAP Price In simpler terms, Minimum Advertised Pricing (MAP) signifies the lowest price that resellers are allowed to promote a product […]
MAP Monitoring: Strategies for Retailer Pricing Surveillance
What is MAP Monitoring? MAP monitoring, short for Minimum Advertised Price monitoring, involves manufacturers and brands closely tracking the prices set by retailers and resellers. This ensures adherence to their Minimum Advertised Pricing (MAP) policy, which establishes the lowest price sellers are allowed to publicly display. Manufacturers and brands must consistently monitor individual retailer stores, […]