fbpx

MAP Policy 101: Balancing Profitability and Pricing Guidelines

1

In the competitive landscape of retail, maintaining control over pricing while ensuring profitability is crucial. This is where a Minimum Advertised Price (MAP) policy becomes essential. In this blog, we’ll explore the fundamentals of MAP policies, their significance in the retail ecosystem, and how businesses can navigate them effectively to maximize profitability while adhering to […]

MAP Monitoring: Strategies for Retailer Pricing Surveillance

1

What is MAP Monitoring? MAP monitoring, short for Minimum Advertised Price monitoring, involves manufacturers and brands closely tracking the prices set by retailers and resellers. This ensures adherence to their Minimum Advertised Pricing (MAP) policy, which establishes the lowest price sellers are allowed to publicly display. Manufacturers and brands must consistently monitor individual retailer stores, […]