MAP Policy: The Ultimate Guide for Brand Commerce Pros
As ecommerce continues to dominate the retail landscape, brands face the increasing need to protect their value and ensure fair competition through effective pricing policies. One key component in achieving this is the implementation of a Minimum Advertised Price (MAP) policy, which establishes the lowest price at which a product can be advertised. By preventing […]
4 Steps to Establish a Successful MAP Policy
As a business owner, it’s crucial to retain control over your pricing strategy and safeguard your profit margins. This is where a Minimum Advertised Pricing (MAP) policy becomes useful. Think of it as a security guard at your establishment’s entrance, ensuring everyone abides by the rules. So, how can you develop an efficient MAP […]