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Enforcing Your MAP Policy: A Comprehensive Guide

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WHAT IS A MAP POLICY? Let’s start by clarifying what MAP stands for: minimum advertised price. This represents the lowest price at which a product can be publicly displayed by a retailer, without imposing restrictions on the actual selling price. A minimum advertised price, or MAP policy, is a unilateral offering enacted by a manufacturer […]

Implementing a Strong MAP Policy to Safeguard Your Brand’s Image

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In today’s volatile eCommerce environment, your brand’s reputation and profits are both on the line. Currently, there’s a growing concern with countless unchecked resellers jeopardizing the integrity of online products. These resellers, by offering prices lower than the agreed-upon map policy, impose a limit on your brand’s sales potential while eroding your profit margins.   […]

Enhancing Your Brand Reputation through the Implementation of a MAP Policy

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The impact of pricing strategies on brand reputation cannot be underestimated. While some may believe that offering the lowest prices benefits buyers, the reality is that constantly striving for the lowest prices can have detrimental effects on businesses, especially those already facing economic challenges.     To combat the negative consequences of price wars, businesses […]