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Navigating MAP Compliance: Your Ultimate Retailer’s Handbook

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In the competitive realm of retail, maintaining control over product pricing is paramount. Minimum Advertised Price (MAP) policies play a pivotal role in setting a baseline price for advertised products, safeguarding brand integrity, and ensuring fair competition. In this blog, we’ll explore the intricacies of MAP compliance, its significance for retailers, and strategies to effectively […]

Which Aspects Should You Take Into Account When Assessing Your Minimum Advertised Price (MAP) Policy?

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With technological advancements in the digital space, evading minimum advertised price (MAP) policies has never been easier. Easy access to disruptive technology means that retailers could be dodging price monitoring activities by encrypting online prices, making personalized discount offers via email or social media, implementing coupons, instant rebates, and countless other ways that may catch […]