Persisting MAP Violations: The Reasons Behind Them
When a manufacturer implements a pricing program and diligently enforces it, they often hope to enjoy a period of smooth sailing. However, violations tend to reappear almost immediately, leading to dealers’ complaints and finger-pointing. Re-establishing compliance the second time around is even more challenging than the first. So, what causes these violations to persist? […]
Persisting MAP Violations: The Reasons Behind Them
When a manufacturer implements a pricing program and diligently enforces it, they often hope to enjoy a period of smooth sailing. However, violations tend to reappear almost immediately, leading to dealers’ complaints and finger-pointing. Re-establishing compliance the second time around is even more challenging than the first. So, what causes these violations to persist? Here […]
Is a Minimum Advertised Price (MAP) Policy Right for Your Business?
Is a Minimum Advertised Price (MAP) Policy Right for Your Business? It may seem like a complex question, but the truth is, pricing policies are not an ideal solution for every brand. While they are beneficial most of the time, if price is your primary competitive advantage, compelling sellers to increase their advertised […]